Archive for October 2010

If you expect to sell even 50 rods this year, reaching a couple hundred fishermen isn’t going to cut the mustard – you’ll have to reach at least 2500, and that’s a best case scenario. Read on… If I told you that I’ve been getting a 5% response to my advertising and marketing efforts, you’d…

The new issue of RodMaker will mail on Thursday, October 7th, 2010. Most subscribers will receive it during the 3rd or 4th week of October. This issue, Volume 13 Issue #5, is the largest in our near 14 year history. In addition to the articles and features listed on the cover, another half dozen are…

In the nearly 14 years that RodMaker has been publishing, over 100 authors have penned the most cutting edge and thought provoking articles ever put into a rod building publication. Occasionally, however, I get a letter or an email from someone wanting to know why an author advocates doing something that seems to contradict a…

The old RodMaker location had a casting lane consisting of a narrow alley about 60 feet long. If you were willing to take the chance of successfully retrieving your plug over a set of power lines, you could push out to about 90 feet. Several casting plugs still dangle from those lines. When I moved…