Archive for May 2011

Questions about a 2012 International Custom Rod Building Exposition are beginning to pour in. All I can say about it at this moment in time, however, is that I haven’t made a final decision.   Many don’t understand why I wouldn’t move ahead with a 2012 Expo considering the huge success that each and every…

I don’t expect the public at large to get everything right. And even for all the good the internet has done, it has done more to expedite incorrect information than any other medium in history. Sometimes RodMaker is the target of such incorrect or misleading information and when that happens I feel obligated to set…

On a slightly different note…   The United States is now involved in the longest single military engagement in its history. It goes without saying that repeated and extended tours of duty have placed a heavy burden on our military personnel, some of whom return home with debilitating injuries, if they come home at all.…

One of, if not the most important key to business success, lies in the value offered to the customer. I like to think that RodMaker Magazine offers an unparalleled value for its subscribers. While the magazine easily stands on its own merits, birthing nearly every important new technique brought to the rod building craft in…

Recently I came across a topic on the rod building portion of StripersOnline. It concerned custom EVA grips. Some of the work was stunning and reminded me that it’s not at all hard to create custom rods that really stand out from the crowd. Far too often newcomers to the custom rod building craft think…

The Volume 14 #3 issue of RodMaker left for the printer this afternoon. It will mail on June 1st and most subscribers will see it towards the end of June. There is an important survey enclosed within this issue. I hope each reader will take the time to fill it out and return it (postage…

Most publishers see advertising as a good thing. A very good thing. Subscription payments do little more than cover a publication’s paper, ink and postage expense. If you’re going to make any money, you’re going to do it with advertising sales. This is why most magazines are comprised of at least 50% advertising.  In some…