November 2010

The biggest difference between modern 21st century rod building and that of a couple or three decades ago is the plethora of parts and pieces available to current custom builders. Not so very long ago custom rod builders were required to possess a great deal of creativity. They had no other choice – the selection…

Good advertising costs money. At least most of the time. Custom rod builders looking for inexpensive yet productive advertising venues often overlook the walking and rolling billboards that are already in their possession – their head and their vehicle. That’s right – every day you encounter untold numbers of folks, many of whom may be…

If you’ve been keeping up, publishers are having a heck of time these days.  Many long time newspapers have either stopped publishing or are on the ropes. Magazines are dropping like flies – many long time sportsfishing magazines have bitten the dust in just the past few years. Most publishers blame the internet and its…

Once upon a time, a man bought some property beside a highway. Then he bought some lumber and some steel and proceeded to build himself a large billboard. He then offered to lease billboard space to any and all interested parties.  Shortly thereafter, a man who made and sold knick-knacks saw the billboard and inquired…

Back in 2008 I developed and copyrighted the International Symbol for Custom Rod Building. I get inquiries almost daily asking me if it’s okay to use the symbol on business cards, brochures, etc.  Well, of course!  In fact I hope rod builders from around the globe will do just that. In fact, to that end,…