Archive for July 2010

Any Talk Is Good Talk… A Lesson in Advertising

Keeping your company name or product in front of people is the key to strong sales. I once learned a valuable lesson about the positive effect that any type of notoriety can have where advertising and marketing is concerned. I’d like to close out the month of July with a brief account of an experience…

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Teeny, Tiny, Micro, Mini Guides…

Way, way back, somewhere around 1984 or 1985, Berkley was hot off a successful year selling a new, inexpensive yet relatively high performance graphite fishing rod known as the “Lightning Rod.” With an extensive R&D Department, they weren’t known for resting on their laurels. A year after the Lightning Stick debuted, Berkley followed with what…

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Evolution or Revolution?

The big news this past week came from the annual ICast event where several rod and blank manufacturers announced they were building product with the new 3M Nano-Silica Matrix Resin.  According to 3M, rods and blanks which utilize the new resin can be made lighter, stronger and tougher. Setting aside the expected marketing claims, most custom rod…

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International Symbol for Custom Rod Building

If you’re new to custom rod building, you may have seen a symbol consisting of three rod tip silhouettes (fly, cast-spin and roller type) on a simple white background. Maybe you’ve  seen it on a rod building component manufacturer or dealer website. Perhaps you’ve seen it on another rod builder’s business card. Maybe it’s appeared…

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