Print is Not Dead…

The advent of the internet led many to proclaim that print advertising was dead. Yet two and a half decades later, print still reigns as the most valuable form of marketing and advertising you can buy. Bass Pro and Cabelas still print catalogs. So does Orvis. The three most successful rod building component companies all…

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Rod Building’s Future

If you follow any of the industry research and data pertaining to programs to get young people more involved in fishing, then you know that nearly all such efforts have met with disappointing results. A writer for one of the industry’s leading fishing trade publications penned an article a couple years back that bluntly stated…

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RodMaker Magazine issue Volume 25 #4 will mail on August 1st. Most subscribers will receive it around the 3rd or 4th week of August.    

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Composite Forge

Back in 2020, I received a phone call from Frank-Paul King, the President of TFO (Temple Fork Outfitters). He explained that he was considering bringing TFO’s blank and rod manufacturing back to the USA but in order to be cost competitive with the products being sourced offshore, he’d need to the right program and just…

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New Issue

RodMaker Magazine Volume 25 #3 will mail first of next week. Most subscribers will receive it during the 3rd week in June. Some will get it a little earlier and some a little later.

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A Little Unknown History…

Here is some history that most don’t know – The Common Cents System was NOT developed for custom rod builders. It was developed for rod and blank manufacturers. It was Dr. Hanneman’s hope that no fishermen would ever need to know where the figures came from or how they were obtained, and simply used them as…

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RodBuilding.Org Sale

The heart and soul of everything I’ve considered most important within what I do in the custom rod building industry has been RodMaker Magazine. I have always seen it as far and away the most important aspect of the three major rod building businesses I’ve run, RodBuilding.org and the International Custom Rod Building Exposition being…

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“Cheaters”

For the first time in my 63 years of life I find myself at the mercy of my eyesight. Less than 6 months ago I could still read the date on the face of a dime. My opthamologist  remarked that I might be one of those rare individuals that could possibly escape deterioration of my…

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Experimentation…

There is value in trying things yourself. This morning I was playing with a 6’6” freshwater spinning rod. Decided to try all the known modern guide systems on it – MicroWave, KW, GPS, and 27X. It confirmed what I already knew – that among any good, properly implemented modern guide system, the difference in casting…

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New Books

Two new RodMaker Special Publication books will debut at the upcoming 2022 International Custom Rod Building Exposition – Magic Wands & Legacy by Rich Forhan and Creative Rod Crafting by Nuno Paulino. 

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