New Issue Mails February 1st

The Volume 26 #1 issue of RodMaker Magazine will mail on February 1st, 2023. Most subscribers will receive it during the 2nd week of February. Some will get it a little earlier and some a little later. This issue contains the admission tickets to the yearly magazine reception, which is held on Saturday evening February…

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New RodMaker Article Series for 2023

Two new feature article series will appear in all 2023 issues of RodMaker. First up is a completely new series of Magic Wand articles by Rich Forhan. This time, however, Rich will be focusing on saltwater rods (yes, he’s an avid saltwater fisherman as well!). His freshwater series was so well received over the past…

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New Issue Mails Friday

The Volume 25 #6 issue of RodMaker Magazine mails this Friday. Most subscribers will get it during the 3rd week of December. Some will get it a little earlier and some a bit later, but most will see it during that 3rd week. www.rodmakermagazine.com  

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Print is Not Dead…

The advent of the internet led many to proclaim that print advertising was dead. Yet two and a half decades later, print still reigns as the most valuable form of marketing and advertising you can buy. Bass Pro and Cabelas still print catalogs. So does Orvis. The three most successful rod building component companies all…

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Rod Building’s Future

If you follow any of the industry research and data pertaining to programs to get young people more involved in fishing, then you know that nearly all such efforts have met with disappointing results. A writer for one of the industry’s leading fishing trade publications penned an article a couple years back that bluntly stated…

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RodMaker Magazine issue Volume 25 #4 will mail on August 1st. Most subscribers will receive it around the 3rd or 4th week of August.    

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Composite Forge

Back in 2020, I received a phone call from Frank-Paul King, the President of TFO (Temple Fork Outfitters). He explained that he was considering bringing TFO’s blank and rod manufacturing back to the USA but in order to be cost competitive with the products being sourced offshore, he’d need to the right program and just…

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New Issue

RodMaker Magazine Volume 25 #3 will mail first of next week. Most subscribers will receive it during the 3rd week in June. Some will get it a little earlier and some a little later.

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A Little Unknown History…

Here is some history that most don’t know – The Common Cents System was NOT developed for custom rod builders. It was developed for rod and blank manufacturers. It was Dr. Hanneman’s hope that no fishermen would ever need to know where the figures came from or how they were obtained, and simply used them as…

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RodBuilding.Org Sale

The heart and soul of everything I’ve considered most important within what I do in the custom rod building industry has been RodMaker Magazine. I have always seen it as far and away the most important aspect of the three major rod building businesses I’ve run, RodBuilding.org and the International Custom Rod Building Exposition being…

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