One of, if not the most important key to business success, lies in the value offered to the customer. I like to think that RodMaker Magazine offers an unparalleled value for its subscribers. While the magazine easily stands on its own merits, birthing nearly every important new technique brought to the rod building craft in the past 14 years, thereâ€™s more…
Each year since 2004, all RodMaker subscribers have been treated to a yearly party of sorts – the RodMaker Reception. Held in conjunction with the International Custom Rod Building Exposition each year, it features food, tons of door prizes (including Renzetti, Batson Ent. and Pacific Bay rod wrappers/lathes) and camaraderie with others of similar vocation, all for free. All thatâ€™s needed is to show up and enjoy the event!
More recently, all RodMaker subscribers received a $5 discount coupon for use at the Expo, reducing the entry fee to the worldâ€™s largest custom rod building event, to just $3. Not too shabby.
If possible, my goal for 2012 is to allow every RodMaker subscriber into a possible 2012 Expo at absolutely no charge.
Back in 2008, every RodMaker subscriber received a free vinyl decal featuring the then new International Symbol for Custom Rod Building. Nothing to send for, no expense – it was included free with Volume 11 #4.
In the Volume 14 #3 issue, due out in June, RodMaker subscribers will be invited to participate in the industryâ€™s first survey pertaining to demographics and buying habits. It may have a strong impact on the products and services custom rod builders can expect to see in the coming decade.
After 13 years of a combination B&W and color publication, the advent of Volume 14 saw RodMaker move to full color production. And…there was no increase in subscription price. In fact, right on through 4 postage increases, the cost of a RodMaker subscription (6-issues per year) has not increased since 2002 and itâ€™s not expected to increase any time soon.
And thereâ€™s more… but Iâ€™ll let that remain a surprise. The fact is, the value of a RodMaker subscription continues to grow and grow every year. There is simply no other value in the custom rod building craft that compares to RodMaker. As one reader told me recently, â€œConsidering the quality of the information and all the other perks that go along with it, getting a subscription to RodMaker is almost like getting paid!â€