Shortly after I launched RodMaker Magazine, I got a call from a former magazine editor/publisher who wished to offer me a great deal of advice.Â After listening patiently for about 30 minutes, I asked him how his publishing ventures had faired. He quickly admitted that all 4 of the magazines he had been responsible for had failed.
The proof is always in the pudding. The question for any publisher wishing success is this … â€œWhat do the readers want?â€ Give them what they want and youâ€™ll succeed. Fail to give them what they want and youâ€™ll fail. Itâ€™s that simple.
Many editors and publishers run into trouble when they begin reading their publications from a strictly personal point of view.Â We all believe that what we write and/or print should be of interest to everyone else. Whether or not it actually is, however, is found in the subscription numbers. It makes little difference what you think they should like.Â If your numbers are up and rising – keep doing what youâ€™re doing. If those numbers are stagnant or falling, however, itâ€™s time to do something different.
I speak with a lot of publishers. Some are experiencing hard times but few of them will accept the idea that what theyâ€™re printing may not be of particular interest to their readers. They donâ€™t want to hear that what they personally feel is a tremendous story or idea, could possibly be of little interest to their readers. But letâ€™s face it, if the majority of their content was of interest to their readers, they wouldnâ€™t be facing a falling circulation.
The proof is always in the pudding. RodMaker has always been light on editorials and heavy on practical rod building articles – â€œhow-toâ€ type stuff. The renewal rate remains above 70% and the daily number of new subscribers more than offsets any attrition. Thatâ€™s how I know RodMaker remains on the right track. The proof is always in the pudding. Editors and/or publishers that fail to understand this fall by the wayside sooner or later. Usually sooner than later.