Rod Building Demographics part 2

I’m a sucker for numbers and statistics. I like the picture they paint but remain careful to view them in the proper context. After all, it’s perfectly possible to drown in a lake with an average depth of just an inch.

The RodMaker Magazine subscriber database offers good insight into where the bulk of the custom rod builders live. It’s easily large enough to provide a reasonable picture of how custom rod builders are distributed here in the U.S.  But just like that lake with the average depth of just an inch, you have to view the numbers in the larger overall picture. For instance, if you were to view the numbers for many of the Northeast states separately, you might think that the density of rod builders in the northeast is pretty low. However, when you take the larger view and overlay a state the size of California or Texas onto a map of the northeast, you suddenly realize that a ton of rod builders do indeed live in the northeast.

Okay, with that in mind, let’s take a look at the numbers…

Alabama – 254

Alaska – 73

Arizona – 170

Arkansas – 109

California – 1464

Colorado – 219

Connecticut – 249

Delaware – 97

Florida – 1279

Georgia – 367

Hawaii – 92

Idaho – 109

Illinois – 369

Indiana – 198

Iowa – 299

Kansas – 161

Kentucky – 132

Louisiana – 201

Maine – 76

Maryland – 245

Massachusetts – 304

Michigan – 489

Military APO – 78

Minnesota – 517

Missouri – 243

Mississippi – 94

Montana – 170

Nebraska – 46

Nevada – 73

New Hampshire – 68

New Jersey – 499

New York – 749

New Mexico – 82

North Carolina – 1232

North Dakota – 46

Ohio – 399

Oklahoma – 136

Oregon – 273

Pennsylvania – 743

Puerto Rico – 9

Rhode Island – 57

South Carolina – 245

South Dakota – 73

Tennessee – 398

Texas – 1157

Utah – 46

Vermont – 10

Virginia – 496

Washington – 452

West Virginia – 72

Wisconsin – 369

Wyoming – 36

There are some interesting observations to be made from looking at the numbers of subscribers in each state. But to truly understand the larger demographic picture, you have to consolidate the numbers into larger and more geographically pertinent sections. We’ll save that for tomorrow.

Tom Kirkman

………………..

Tomorrow – What the numbers really mean…

3 Comments

  1. Ken Preston on August 27, 2010 at 1:44 am

    Amazing 245 rod builders/subscribers in Maryland another 97 in Delaware and I only know about 15 of them. We should be able to start a NERBS-like chapter. Trick is how to find/contact them.

  2. Tom on August 27, 2010 at 2:19 pm

    Ken,

    This explains the fallacy of thinking that you can reach most rod builders via the internet. You can’t – the vast majority of them don’t frequent the internet forums and chat rooms at all.

    And this is another reason why an event like the Expo relies on direct mail to reach its intended audience. Companies, events, etc., that rely solely on the internet to reach the rod building market are only reaching a couple to three hundred builders, tops. Another reason why the largest and most successful rod building component supply dealers remain those that still publish and mail print catalogs.

  3. Ken Preston on August 27, 2010 at 2:39 pm

    Agree! Your facts prove it

Leave a Comment