When RodMaker Magazine debuted in early 1998, it consisted of a small page number, black & white publication. Mid-way through 1998, I doubled the page count. At the start of 1999, I added a full color cover and full color photo gallery for the centerfold. But the bulk of the magazine remained in black & white.
While I would have preferred a full color publication from the very start, each page of full color photographs required an additional cost of $900… per page! Remember, weâ€™re not talking about a low-end newspaper type publication – RodMaker is a high quality publication produced at 300 line screen and on heavy, glossy, bright white media. Itâ€™s already expensive enough to produce without an additional $30,000 or so per issue for full color on every single page. But, thatâ€™s about to change…
Beginning with the Volume 14 #2 issue, due out in April 2011, RodMaker Magazine will move to a 100% full color publication. Even better for our readers – there will be NO increase in subscription price! That makes RodMaker, already the biggest bang for your rod building buck, an even better value once again.
And there’s more… later this summer we’ll either increase the page count once again, or move to a monthly publication. Stay tuned!