Accountability

There are differing degrees of accountability depending on who you are. For instance, “TunaMan Bob” or “Hook Setter 4Life” can proffer extremely bad advice on a custom rod building forum and get away with it. What are you going to do if their advice turns out bad for you? Sue them? Call them a bad name?

On the other hand, if you publish a magazine, operate a forum or host the world’s largest rod building event, the standard of accountability is much higher. Publish articles with bogus information and your subscribers will refuse to renew or even demand refunds. Offer bad instruction on your forum and pretty soon you won’t have any daily traffic. Exaggerate or falsely hype your event and within just a few years the companies and rod builders will stop coming.

To suppose that a charlatan will succeed over the long haul is just as preposterous as thinking that a wise and talented person will always fail. In any business where the quality of your information will either make or break you – the proof is always in the pudding.

One need only look at the numbers and successes over the long haul to gauge the value of what’s being offered. I’m happy to report that whether it’s RodMaker Magazine, Rodbuilding.org or the International Custom Rod Building Exposition, the numbers and successes continue to climb higher and higher each and every year. The proof is indeed in the pudding.

Tom Kirkman

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2 Comments

  1. Ken F. on August 10, 2010 at 8:48 pm

    I get more good ideas from Rodmaker than anywhere else. No matter how involved the techniques are the writing and instructions break everything down into very simple processes. Not once has anything failed to work for me as long as I followed the instructions to the letter.

    At the Expo last year the guy who gave the really great wood turning demo, I forgot his name, said that he sends copies of Rodmaker to one of the wood turning magazines he writes for because he thought they could take a lesson from how you present the information in Rodmaker.



  2. Tom Kirkman on August 10, 2010 at 9:07 pm

    The gentleman’s name is Morris Schlesinger, one of the top wood turners and turning teachers in the world. He’s mentioned to me that he has sent copies of RodMaker to Wood Turning Design magazine for their perusal. Frankly, however, WTD is already an exceptional “how-to” publication. One of the best I’ve ever seen. They don’t need any help from me. Their huge success is another case of the proof being in the pudding.