A few years back an advertiser told me he wanted to buy the cover of RodMaker to highlight a new product he was introducing. When I told him I didn’t sell the cover for advertising he wanted to know why. He had, after all, bought the cover of other trade magazines. I explained that RodMaker isn’t a trade magazine for blank and component companies – it’s a consumer magazine aimed at the end users of the products he sells. The cover therefore, is reserved for custom rod work – art, if you want to call it that.
His request was but one of many in a long line of requests and suggestions from others in the blank and component making/sales field. Many would like to be featured in articles that detail their beginnings, rise to prominence, product offerings, etc., etc. But I’ve never done those type articles and never will. Why? Simply put – rod builders do not want to read that type of stuff. They could care less how company A started or what company B plans for the future. They’re satisfied with seeing that information in the advertising run by those companies. They don’t want to see it in the articles. It’s not what they paid a subscription fee to read about.
So what do custom rod builders want to read about? It’s very simple, really, and reflected in what builder after builder has told me hundreds of times over many years… “Show me how to do something.” It’s a remarkably simple equation for a successful publication. People buy “how-to” magazines for that reason – to learn how to do something. With that in mind, now as always, RodMaker remains the single best source for learning how to do something. Occasionally you’ll find an editorial (you’re reading one now) on some aspect just outside of actual how-to information. But overwhelmingly RodMaker has been built on teaching rod builders how to do things. Step by step, method by method, technique by technique. And this is how it will remain.