Just four companies account for nearly 75% of the total rod building blank and component sales. That leaves several dozen other companies left to fight over just one-quarter of the market. What do these top four know that the rest don’t?


The four leading companies in terms of rod building supply sales know the same thing that firms like Cabelas, Orvis, LL Bean and Bass Pro Shops know – there is a cost associated with doing business. If you want to be successful, you have to advertise!


All the companies listed above, including the four rod building entities mentioned, spend the bulk of their marketing resources on print catalogs and direct mail advertising.  This is real advertising. The kind that gets results.


If your product isn’t selling, if your service isn’t requested, if your event isn’t drawing, take a hard, hard look at your advertising budget and where you’re putting your dollars. The secret to success isn’t really a secret after all.


Tom Kirkman



1 Comment

  1. LDarts on January 3, 2012 at 3:24 pm

    Open up any fishing magazine and you see an advertisement from Mudhole. Open up those same magazines this time of year and you see advertisements about your Expo show. This is why these and similar always succeed.

    On the other hand you have the companies and events that whine and complain about their failures and then they want to blame you and everyone else for their lack of success. They have not and maybe never will understand that without advertising they are never going to succeed.