Just four companies account for nearly 75% of the total rod building blank and component sales. That leaves several dozen other companies left to fight over just one-quarter of the market. What do these top four know that the rest donâ€™t?
The four leading companies in terms of rod building supply sales know the same thing that firms like Cabelas, Orvis, LL Bean and Bass Pro Shops know – there is a cost associated with doing business. If you want to be successful, you have to advertise!
All the companies listed above, including the four rod building entities mentioned, spend the bulk of their marketing resources on print catalogs and direct mail advertising.Â This is real advertising. The kind that gets results.
If your product isnâ€™t selling, if your service isnâ€™t requested, if your event isnâ€™t drawing, take a hard, hard look at your advertising budget and where youâ€™re putting your dollars. The secret to success isnâ€™t really a secret after all.