Tackle Trade World (TTW) is one of the two largest and most widely circulated fishing tackle industry trade magazines. Itâ€™s certainly a very important publication and is highly respected among companies and individuals who make their living in and around the sport fishing fishing business.
This morning I learned that TTW plans to do a pre-show feature on the 2012 International Custom Rod Building Exposition in their February issue. This will include our floor plan, list of vendors and complete information on seminars and demonstrations.Â In March, TTW will follow up with a post-show report, including photographs and comments from the event.
Generally, only the largest and most important industry events such as EFFTEX, China Fish, ICast, IFTD, etc. receive this type of pre and post event coverage from the likes of TTW. Therefore, for the International Custom Rod Building Exposition to now be included is quite an honor. Not to mention that it certainly wonâ€™t hurt our attendance!
Of course, this begs a question – The Expo is huge by rod building standards, but small by general fishing industry trade show standards. Therefore I couldnâ€™t help but inquire why TTW had decided to give us such valuable space in their publication. Their representative quickly answered, â€œWe consider the International Custom Rod Building Exposition to be a very important event.â€
Thatâ€™s good enough for me.