When RodMaker was launched early in 1998, overseas subscriptions were available. Within a short while, nearly 400 rod builders from outside the U.S. were receiving the magazine. And it was a nightmare on my end…
With each issue published, I had to set aside 3 days to fill out, by hand, 400 individual customs forms. Then, the magazines were taken to the post office, where I stood in line for a bit and then took up a couple hours of a clerkâ€™s time (and mine) while each magazine was weighed and scanned.
From there, about 50% of the magazines would eventually make it to their destinations. The other 50% were lost, damaged or stolen and required replacement.Â Keep in mind that the postage cost to send a copy of RodMaker overseas ranged anywhere from $3 to $7 per copy. Thus, when a copy went missing, which was half of the time, the cost for a replacement copy plus postage was more than the entire margin on a yearâ€™s subscription.
While I hated to do it, I stopped selling overseas subscriptions after the first 3 or 4 years.Â Since then, a handful of dealers in Australia, Europe and Canada have been purchasing RodMaker copies for resale in their respective areas.Â They are not my agents nor do overseas subscriptions flow through me – each of the current distributors are independent business persons who set their own subscription prices and handle their own distribution.
While I continue to seek a better and more economical means to again direct deliver RodMaker to locations overseas, none has presented itself at this time.Â For now overseas rod builders wishing a subscription may be able to obtain one from these dealers:
Custom Tackle Supply – https://www.customtackle.com/rbindex.html (website)
RodPro – [email protected] (email)
Ian Miller Rods – [email protected] (email)