I wish things had been this easy when I announced the first National Rod Builders Show back in 1994. Then, such an event was a hard sell – few believed it could be done. Now, less than 72 hours after announcing the 2012 International Custom Rod Building Exposition, my phone has done nothing but ring. My email box is packed. Companies are lining up for booth space… and I havenâ€™t even printed the booth contracts yet!
Success breeds success and while I donâ€™t want to infer that selling booth space for the Expo is completely easy, I must say itâ€™s not the hard sell it was back in 1994. Nowadays our problem isnâ€™t getting companies interested in attending and displaying – itâ€™s trying to arrange the floor plan so that we can accommodate all the companies that want to be involved in this thing.
Contracts will be printed and mailed next week. Weâ€™re also adding a new element to the event that Iâ€™ll talk more about next week. I think you’re going to like it.