Abraham Lincoln has been credited as saying, “You can fool some of the people all of the time, and all the people some of the time, but you can’t fool all of the people all of the time.”
Without expecting the same notoriety, I’ll add my own take on the theme with, “You might fool people once or twice, but you won’t fool them nine times.” I’m speaking of the International Custom Rod Building Exposition and the repeat exhibitors and attendees it attracts each year. Thousands of rod builders have attended the event over these past nine years. Dozens and dozens of manufacturers and exhibitors have done the same. Why do they keep coming back? Have they been fooled or do they know firsthand just how good the Expo really is?
The fact is that each and every Expo has been larger than the one preceding it. This means more companies and more rod builders continue to attend the Expo each and every year. And, once they attend for the first time, they tend to come back… over and over and over again.
If the Expo wasn’t absolutely everything it’s been made out to be, why would all these companies and all these rod builders continue to come back, year after year after year? One can speculate, but there’s really only two possibilities – either the Expo really is all it’s said to be, or all these companies and rod builders have been fooled… nine times!