It turns out that the RodMaker Magazine Reception is the second largest rod building event held anywhere in the world. This year, just over 430 custom rod builders attended the event in its new location – the Winston Salem Embassy Suites Grand Ballroom.

The RodMaker Reception is open to all subscribers of RodMaker Magazine. It is funded by the magazine with over 100 door prizes donated by RodMaker advertisers and sponsors. There is no fee associated with the event. The food, the entertainment and the merchandise is provided free of charge to the subscribers.

While not part of and nowhere near as large as the “Expo” the RodMaker Reception is noteworthy in its own right.

Over the years new technology and techniques appear and the smart custom builders, the ones who manage to make a few bucks, are quick to jump on the better ideas. And quick is the key – any good idea is going to be swiped up by the commercial makers the instant they figure they can make a killing on it. Figure that it takes a bit of time before they can prototype, test and get a new rod in the inventory pipeline, and the custom guys have got maybe 6 months to a year before any non-competing item is going to wind up on the rods at the local sporting goods store.

Much too frequently, great sales opportunities elude the custom builder. Most of the money made on rods featuring the Fuji NGC would up in the pockets of the commercial builders. The new KR Concept is heading that way as well. What a pity that custom builders, to whom most of the new products are initially made available to, are so slow to get on board.  These great systems should have put a ton of money in the pockets of the custom builders. Sadly, most were too slow to react. Now the scenario is about to repeat itself.

How many of you reading this have even considered building a line of rods with the new MicroWave spinning guide system? No matter what your opinion of the guide may be, we already know that at the very worst it works at least as well as anything else out there. You give up nothing by using it and in many cases stand to gain quite a bit, not the least of which is the novelty which it currently enjoys. Make no mistake, it is going to wind up on commercially produced rods very soon – it casts great! –  and a ton of money will be made by somebody. Why not you?

Until the first commercial rod manufacturer gets the MicroWave into their inventory pipeline, you have the chance to step out front and offer the consumer a product that he cannot get anywhere else, yet. And that means you have the opportunity to offer it at a premium price with little to no competition. A year from now, however, will be too late. It will be a pity if custom builders let this one get away before they’ve had their day in the sun with it. Why leave money on the table for someone else to pick up?

Tom Kirkman

……………..

The exhibitor list has grown a bit since the article was published. It follows below:

Exhibitors and Booth Numbers

Aftco Mfg  -  107

Advanced Fishing – 504

American Tackle  -  201, 203

Angler’s Envy  -  708

Angler’s Resources  -  604, 606

Angler’s Roost  -  101, 102

Axii Rods – 302

Batson Enterprises  -  904, 905, 906, 907, 908

Bingham Enterprises – 601, 603, 605, 607

C. Boyd Pfeiffer – 309

Century Rod Blanks – 506

Cork 4US  -  507

DBlue Fishing  -  702

Decal Connection  -  310

Expo Rod Display – 106

Fishsticks  -  701, 703, 705, 707

Get Bit Outdoors  -  900, 901, 902, 903

Goin’ Postal – 105

Hydra Fishing, LLC  -  404, 406

Ken Preston Rods – 305

Klingspors Woodworking Shop – 206

Klondike Rod Company  -  706

Lamiglas Inc.  -  203, 205

Manley Rods – 508

Merrick Tackle – 306

Mickel’s Custom Rods – 113

Mudhole – 208, 210, 212, 214, 216, 218, 220, 224

Munich Rod Man – 307

NERBS – 115, 117

Pacific Bay Int.  -  501, 503

Renzetti, Inc.  -  112

Riley Rods – 502

Roddancer Products – 705, 707

RodMaker Magazine  -  108, 110

Schlesinger Wood Turning  -  202

Seeker Rod Company – 114

Skin Shop USA – 704

St. Croix Rods  -  608

Sticks ‘N Bones  -  308

Swampland Rods  -  401, 403, 405, 407

Talon Graphite – 109

Trondak U-40 – 602

United Composites  -  1101

Wind Rods – 303

Winston Salem Tourist Information – 304

YakBuddy – 111

In the past year as even more advertisers have come on board, we’ve simply run out of advertising space. Sure, I could dump some content and replace it with advertising, but at some point the readers wouldn’t be getting the amount of information they’re paying for.  Granted most magazines are at least 50% to 60% advertising, but I’ve always kept RodMaker at no more than 25% advertising, which is the maximum that I believe a publication should carry if it wishes to offer its readers the greatest value in terms of actual information.

Why not just add more pages? Well, if only it was that simple.  Publications are printed in something known as signatures and in RodMaker’s case a signature is 8 pages. So to add any more pages I’d have to add at least 8, and due to the high quality paper we use that’s a lot more weight that requires additional postage fees. Thousands of dollars a year more in postage fees to be exact. Even if 2 or 3 of those pages were advertising, the magazine would still come out behind on the deal. And no, I have no plans to raise the subscription price in the near future to cover such a postage increase.

So for now, no more pages and no additional advertising. I suppose having more business than you can handle is an enviable position to be in these days but I do regret not being able to get more companies into the pages of RodMaker. I plan to keep searching for an alternative solution but for the time being, RodMaker will remain composed of mostly rod building information with less than 25% advertising.

Tom Kirkman

………………..

www.tackleworks.org

Seminar Presentations are being decided upon now and I’ll add those here in about two weeks.

As of November 1, 2012

AFTCO Mfg.

Angler’s Envy

American Tackle

Angler’s Resource (Fuji)

Angler’s Roost

Axii Rods

Batson Enterprises/Rainshadow/Alps

Bingham Enterprises

C. Boyd Pfeiffer

Craftsman Concepts

Cork 4US

DBlue Fishing

Decal Connection

Fishhawk

FishSticks

Get Bit Outdoors

Hydra Fishing, LLC

Klingspors Woodworking Shop

Klondike Rod Company

Lamiglas, Inc.

Mickel’s Custom Rods

Mudhole Custom Tackle

Pacific Bay, Int.

RodDancer

RodMaker Magazine

Schlesinger Wood Turning

Seeker Rod Company

St. Croix Rod Company

Sticks ‘N Bones

Swampland Tackle

Talon Graphite

Trondak U-40

United Composites

Wind Rods