The Custom Niche

Often there are arguments as to what constitutes a “custom rod.” Different people have different definitions and without any definitive definition from any sort of governing body or overseer, it’s fair to say that none of them are necessarily wrong.

There are however, certain examples of “custom” that tend to stick with me. It’s one of those that’s hard to describe but you know it when you see it. One good example are the custom rods being built by Bill Balou featuring his signature wooden fish grips. Could there be any more perfect match between what a fishing rod is intended to be used for and the grips fitted to it? The concept is obvious but not previously explored. It is at once novel and yet highly functional.

fishgrips

Custom rod builders seeking to gain an edge in the market and not wishing to simply compete with every “look alike” rod out there would do well to consider what Bill is doing. There is always a niche market out there – you just have to find and develop it.

Sample Issue Offer

For the remainder of November, those who are not currently RodMaker subscribers have an opportunity to obtain FREE copy of the magazine for only the price of postage. That’s right – just send $2 (cash or stamps) to RodMaker Sample Copy, PO Box 1322, High Point, NC, 27261 and I’ll get a copy (my choice) right out to you. I’ll even toss in a Custom Rod Building Symbol decal to boot!

Only one sample per person, please.

Volume 18 #4

The latest issue of RodMaker mailed this morning, August 3rd, 2015. Most subscribers will get it around the end of the month, some a little earlier and some a little later.

V18-4

Foam-Core/Carbon-Skinned Grips on the Move!

Got this today from Capt. Mike Pedersen at Riley Rods. Most of you know he’s been the major proponent of the foam-core/carbon-fiber grips over the past few years and certainly pushed the envelope with their continued development. It took awhile, but this may well be the major commitment that brings them to the mainstream fishing public.

………………..
Here is a big positive for you. 2500 carbon grips on the way to Shimano GLoomis by Oct 15, 2015 (w/500 per month to follow for three years for one rod series). Another 2300 by May 1st 2016 (w/500 per month to follow for another three years on the second series).  With one article you created a half a dozen jobs and injected over a million dollars into the economy! More once these hit the streets and the big name catalogs.

THANK YOU!!!
Mike
…………………..

Andy and I knew these were going to be big when we introduced them, but the fact that they were so very  labor intensive to make made them a risky proposition for any manufacturer to undertake. No doubt they will still be a hard sell, initially to the public, but with the resources and weight of the Shimano/G. Loomis companies behind them I fully expect they will be the future of grip and handles for many rod types in the years to come.

And by the way, Mike will be presenting a new seminar at the 2016 Expo on his advanced carbon skin techniques, such as creating differenct shapes, painting, coatings, etc. This will go well beyond the basic seminars he has been presenting the past few years.

 

Capt. Mike Pedersen and his wife Vikki are owners/operators of Riley Rods. Find them at www.rileyrods.com

2015 Submission Rate Schedule

2015 RodMaker Magazine Article/Photo Submission Fee Schedule

 

Feature Articles – $50.00 to $100.00

Short Articles, Tips, Etc., – $15.00 – $25.00

*Payment will vary low to high based on article length, quality of accompanying photos, etc.

Color Photos for Photo Gallery – $25 per photo published.

If more than one photo is used in the same issue for different images of the same rod, the fee is $25 plus $10 per additional photo, maximum of 3 photos.

 

GUIDELINES

Articles – Should be submitted in non formatted plain text, preferably in email text, not as formatted attachments. Spelling and grammar need not be perfect – will edit on this end at no payment penalty. Can take photos here if author does not feel compentent enough for that portion of any article. If photos are supplied, background and lighting from photo to photo should be consistent.

Photos – Good quality, high resolution tiff or jpeg files required. Photos must be clear, in focus and well lit. Use of suitable background is required. Good background images include: single color foam colored foam sheets, colored aquarium rocks, beach sand, water, etc. The idea is to draw the eye to the rod, not the background. “Busy” backgounds are not ideal. The more simple the background, the better the rod will be showcased. Shoot for good contrast – dark colored rods on light backgrounds and light colored rods on darker backgrounds.

 

PAYMENT

Payment is made by company check or may be taken in subscription or renewal to the magazine – author’s choice. Payment or subcription/renewal is made upon publication of issue containing article/photograph. Articles and/or photographs that have been previously published elsewhere in print or on the internet will not be considered. Articles/photos that promote or advertise the author/agent’s product or service may be published but are not eligible for payment.

 

Contact Information: RodMaker Magazine PO Box 1322 High Point, NC 27262 336-882-3226 rodmaker@earthlink.net

Sample Issue

I’m often asked to provide sample issues of the magazine to interested parties. Unfortunately, due to the high cost of producing and mailing the product, it’s something I’m unable to do. Even one sample copy mailed to you would require that you buy at least a 3 year subscription in order to make up that initial cost of providing and mailing the “sample.” For that reason it’s not something I’ve ever been able to do.

As such requests have yet to abate in our nearly 18 year publication history, I have decided to offer a short term offer in order to gauge response.

So for a limited time, I’m willing to split the cost of a “sample”  (70/30 actually with the bulk being on me). Anyone that will send sufficient postage ($2.50) will be mailed a sample copy at no further charge nor obligation. You provide the postage and I’ll provide the magazine and envelope. I’ll even kick in a free International Custom Rod Building Symbol Decal to boot!

Here’s the address:

RodMaker Sample Copy

PO Box 1322

High Point, NC 27261

 

Please send only USPS stamps as postage. Thanks!

 

*This offer is good only one per person.

New Issue Mails August 1st

The Volume 17 #4 issue of RodMaker Magazine will mail on August 1st, 2014. Enjoy.

 

 

New Issue Ready to Mail

The Volume 17 #3 issue of RodMaker Magazine will mail Monday, June 2nd. Renewals and new subscriptions received no later than Friday of this week will receive it.

New CD is Available, Now!

Finally, the first of the final promised CDs featuring the last few years of RodMaker is available. The Volume 10-12 CD includes all issues as found in Volumes 10, 11 and 12. They are faithful electronic reproductions of the hard copy issues and include a total of 18 individual issues (3 years). Hard copy versions of all these issues are currently still available but would cost you just over $143. By CD, you can have these same issues for just $44.95 ppd.

 

The initial burn will be for 750 CDs. I suspect this will be sufficient to fill any orders I get this year. A subsequent order may be placed when or if these run out, although there is no guarantee.

 

I expect to have the new CD listed on the magazine website within about two weeks, but if you’re wanting one a little sooner you can mail a check or money order for $44.95 to: RodMaker, PO Box 1322, High Point, NC, 27262.

 

The final back issue CD for volumes 13, 14 and 15 is expected to be ready towards July. 

New RodMaker CDs

Several years back I released the first 9 volumes of RodMaker on CD. It has been a tremendous hit and allows would-be readers to obtain bulk copies of this magazine at price which is less than the same in hard copy version, and in what many feel is a more convenient form for them.

 

About a year ago I mentioned that I was considering releasing volumes 10 through 15 on CD as well. During these past months I have been diligently working an hour or so each day to convert the hard copy versions to electronic PDF versions. It’s not easy – it takes more than the push of a button to convert the PostScript Printer PDF files to Computer Viewing PDF type files. In fact, it requires laying out each and every page of each and every magazine all over again.

It’s been a lot of work but it’s nearly reached fruition. I have decided to release two CDs, one featuring volumes 10, 11 & 12 and another featuring volumes 13, 14 & 15. The reasoning behind the two volume set is to expedite the completion and availability of at least the first 3 volumes more quickly, and to reduce cost for those who may have at least some of the latter 3 volumes. I expect each CD to retail for under $45. The same set of 3 volumes in hard copy would cost you about $145.

 

As of today, I expect to release the Volume 10, 11 &12 CD on June 1st. The CD featuring volumes 13, 14 & 15 will quickly follow on July 1st. They will initially be sold via the RodMaker Magazine website but may be available at selected dealers in the fall of this year.